Welcome to “AI vs. The Expert”

AI vs. The Expert explores how artificial intelligence performs when its business recommendations are evaluated by real industry professionals. Each episode presents an AI-generated solution to a realistic business challenge, followed by an expert’s critique of its strengths, limitations, and practicality. Through these conversations, we explore where AI can support business decisions and where human experience makes a difference.

Partner: The AI Growth Trap

Meet the Product Managers

• Makaili De Four
• Jaylan Caxton
• Noah DeSouza
• Roaa Alawaj

Episode 01: AI vs. the Marketing Expert: What Does Human Experience Add?

Building on our prototype and audience feedback, Episode One explores the role of human expertise in AI-assisted marketing decisions. Through a conversation with an industry professional, we examine the practicality of AI-generated recommendations, the challenges of implementing them, and how professional experience can improve AI-supported business strategies.

Guest: To be confirmed.

Episode Zero: Can AI Solve a Real Marketing Problem?

In our prototype episode, we explore whether AI can develop a practical marketing strategy for a small Toronto café with a $2,000 budget and 30 days to attract Gen Z customers. An industry professional will evaluate AI’s recommendations, discuss their strengths and weaknesses, and share insights into what might work differently in a real business setting.

Guest: Isha Asad